Dr. Jeffrey Cornwall: In Defense of Business Plans
No business plan survives first contact, they say. So, why write one?
Dr. Jeffrey Cornwall of Belmont University has answers…
In a nutshell, it’s not the business plans that are critical, it’s the business planning that’s key. Anyone who has reviewed business plans for entrepreneurs has seen absolutely knockout business plans that amounted to nothing when it came time to execute, and many successful businesses were hatched (literally) from the back of a napkin.
by JoeK on 10/20/2009 in